brand development

This is the fun part! We work through a brand development exercise to identify the key messages defining the brand personality, its values and belief system.


target market

We identify your target market in terms of their lifestyle habits to understand the "why" behind their actions, preferences and pain points. These are called "Psychographics".


market positioning

Let's demonstrate what sets you apart in your space; including your value proposition and the benefits you deliver to your target market. 

a compelling brand narrative

Finally, we craft a genuine and compelling brand story to engage your audience and draw all elements of the brand vision together.