Smitten Films collects all those thousands of photos and videos from your various devices and gadgets before editing them and bringing your memories together in one video.
NY Shine worked with Smitten Films to create their brand vision, identify their market positioning and build a step by step executable marketing and measurable plan.
Plum Print takes your children's mini masterpieces, digitalizes them and turns them into a keepsake book. Your kids' art is preserved, memories are made and clutter is cleared.
NY Shine worked with Plum Print to create a brand ambassador program. The brand partnered with schools nationwide and also created at home parties to bring the brand experience direct to the target market.
COMPLETE CORE BY SOLANGE
Solange Ross uses her background in pelvic floor therapy and post partum rehabilitation to re-introduce women to exercise, help strengthen the whole of their core and prevent issues that become prevalent in women as they age. Her holistic approach focuses on the foundation fo the body and helps women exercise in a healthy way.
NY Shine worked with Complete Core to define the brand messaging and brand position, develop the inspiring story and to identify strategic partnerships for the company.
PunkinFutz is a social venture and has developed a range of toys, accessories and clothing for children with a broad range of physical and emotional needs. The brand is bold and colorful, lead by a series of characters on a mission to have boundless and creative fun. The brand message come in the form of resources for parents and caregivers.
NY Shine worked with PunkinFutz and their external agency to develop the brand positioning and identify the brand personality and values. We then worked on developing the brand language before creating an integrated marketing plan, with an initial focus on digital and strategic partnerships. The marketing plan continues to be built out and executed, introducing more channels.
MASON LANE ART
Mason Lane Art advises and introduces new buyers to the art market. Navigating this world can be confusing because not all doors are easily found or readily opened. Mason Lane Art has extensive experience not only in the art world but in the business of art.
NY Shine worked to clearly identify the target market for Mason Lane Art in terms of their lifestyle and habits. The brand identity was developed, the story was told and the marketing plan put in place based on taking a systematic approach to the owners existing ideas for reaching her audience.
Kelly Weiner is an attorney and your partner for counsel on corporate matters including contacts, incorporating, trademark, copyright, and intellectual property. A brand developer's best friend!
NY Shine worked with Kelly Weiner to identify the most direct route to her target market using a integrated strategy founded on word of mouth and networking.
Curated Care match talented Kid Experts with families looking for child care. Kid Experts bring a range of activities such as music, dance, languages, cooking and science to the homes of families. Children not only have fun but they learn from these enrichment sessions while their parents confidently leave their child in the capable hands of an expert.
NY Shine worked with Curated Care to develop an experiential events and strategic partnership strategy that would put Kid Experts in front of families in need of creative childcare solutions.
Luba Grossman Photography
Luba Grossman is a talented photographer based in downtown NYC. She takes lifestyle shots of families and business owners, always looking for natural connections and creating multi dimensional stories through the camera lens. Her photos are the unraveling of a story that is always unique to her subject.
NY Shine worked with Luba to tell her story in a way that would connect with future clients, highlight her point of difference and define the parameters of her marketing strategy.
Art of Beauty
Linda Mason is an artist and make up artist known for her creative use of color. She was at the forefront of the movement in the late 1970's that transitioned runway shows from a marketplace to a theatrical performance. From Jean-Paul Gaultier to Lancome she has worked with the biggest names in fashion and beauty.
NY Shine worked with Linda Mason to define her brand proposition and product strategy for her Art of Beauty make up line. This included a series of brand decks and developing an event strategy.