developING dynamic brandS, go-to-market strategies, and Growth plans. solving complex business challenges. connecting the dots of day to day execution. watching and interpreting cultural shifts. making data-driven decisions. creating memorable end-user experiences.

_ _ _

Work

Full-time employee, 2016 - 2019

Jibs Life: Direct-to-consumer Brazilian shoe brand

Role: Director of Marketing

Scope of Work: Managed team of 5 directing the go-to-market strategy and building the roadmap for cross-channel digital marketing and event execution

Challenge: Seed and scale this direct-to-consumer shoe brand in the U.S and European markets to demonstrate a viable product and business model for investors

Approach: Distributed and marketed the brand on East and West coasts, and in Europe, both on and offline. Validated the business model before scaling through full-funnel digital channels and events

Result: Investor funding was secured. Wholesale market was expanded to include Zappos. Jibs’ Raised in Brazil campaign was runner-up in Fashion Group International’s Rising Star Awards, 2018

Full-time employee, April 2022 - May 2023

Cognizant: Fortune 200 Technology consulting

Role: Director of Global Brand and Creative

Challenge: Execute the 2021 rebrand to reposition and differentiate this global technology company

Approach: Created visual and verbal messaging and assets to communicate Cognizant’s AI, Cloud and Digital solutions across banking, life science and pharma industries. Developed and executed brand training and education program

Result: Reached over 3000 associates globally through live and virtual training to align creative and marketing as a team of one behind the brand

CONSULTANT, MARCH 2021 - APRIL 2022

TAIT Group of Companies: Global leader in live entertainment experiences

Role: Global Digital Marketing Consultant

Challenge: Build and execute a digital marketing strategy to reignite TAIT’s ownership of live event experiences post Covid-19. Project manage new website build, in line with brand refresh and business goals

Approach: Build content strategy to amplify TAIT’s global live music and theater events. Develop KPIs and monitor monthly metrics for aggressive (industry) audience growth. Manage website vendors and UX team to achieve expedited 6 month build

Result: Digital audience reach increased by 1000%. Website CTA increased by 45%. Website bounce rate decreased by 20%.